Sipedo Services

What needed to change and why it mattered.

Sipedo was operating with a dated website that was not mobile-optimised, loaded slowly on lower-bandwidth connections, and had no online service booking capability.

The existing site had been built in 2018 and had not been updated since. It scored 23 out of 100 on Google PageSpeed Insights on mobile. The service pages had no clear calls to action and the contact form had a 60 percent abandonment rate. Most of the company's actual service offering was not clearly described anywhere on the site. The brand design had evolved since the site was built but the website still used old colours and an outdated logo. Organic traffic had been declining for 18 months as competitors with better-optimised sites overtook them on key search terms.

What we built and how we approached it.

We conducted a full UX audit and redesigned the site from the ground up, focusing on mobile-first performance, a clear service hierarchy, and a friction-free online enquiry and booking flow. The new site was built on Next.js with a headless CMS for content management and deployed on AWS with a CDN layer for East African edge performance.

The UX audit involved five user interviews with existing Sipedo customers to understand how they had originally found the company and what information they had needed before making contact. This revealed that pricing transparency and a visible phone number were the two most requested features. We redesigned the information architecture around a service-first structure, with each service having its own dedicated page optimised for the relevant search terms. The headless CMS integration means the Sipedo team can update content, add blog posts, and change pricing without any developer involvement. Performance was a primary engineering concern throughout, with every image optimised, every font self-hosted, and a Lighthouse score target of 95 set from the start of the project.